How we use AI on this site

We build AI employees, so it’s fair to ask what’s running here.

This website is written by people. The copy on these pages was written and edited by Fiorella, with AI used the way you’d use a research assistant and an editor: gathering material, pressure-testing arguments, catching what didn’t work. No page here was generated and published without being read, changed, and approved.

Nothing on this site talks to you automatically. There’s no chatbot. When you book a call, you’re booking with a person. When you email us, a person answers.

Our own AI employees work behind this. Most of them never interact with anyone outside the firm. They turn our meetings into documented process, keep our operating knowledge current, and prepare drafts our team reviews. Anything that reaches you publicly was approved by a person first, which is the same rule we build for clients.

We don’t train models on your information. Not from this website, and not from client engagements.

What you write when you book. Your answers on the booking form are read by Fiorella, and they’re also processed by one of our own AI employees to help prepare for the call. That’s the only thing it’s used for. It isn’t used to train anything, it isn’t shared, and no automated system replies to you.